Discover
Pinky’s Plumbing is a full-service Seattle area plumbing company that offers uncompromising service and professional highly trained plumbers. While Pinky’s animated pig mascot has been featured in previous campaigns, we wanted to bring up his mojo and increase the impact of the Pinky’s brand.
Develop
In our strategy session the Pinky’s management team expressed the desire to elevate Pinky to superhero status while focusing on many of the key services most requested by customers.
Deliver
Pinky’s Plumbing is a full-service Seattle area plumbing company that offers uncompromising service and professional highly trained plumbers. While Pinky’s animated pig mascot has been featured in previous campaigns, we wanted to bring up his mojo and increase the impact of the Pinky’s brand.