Discover
Fitness Quest is an integrated wellness, sport, and fitness center with locations in Auburn and Puyallup Washington. The focus on total fitness as outlined by the Fitness Quest 6 components of success is unique in the industry.
Develop
The management group at Fitness Quest and the Prologue Digital creative team recognized the need to bring the uniqueness and value of Fitness Quest to an eager fitness conscious public in a highly competitive industry. It was agreed there was a need for a strong emotional appeal, and a welcoming club atmosphere, combined with high production value and strategic content delivery.
Deliver
The resulting campaign content were exciting and fun ads, serious testimonials of actual success stories delivered on television, digital media and social media, and have created outstanding engagement, traffic and sales of club memberships.