Prologue Digital | Salty's - PROLOGUE DIGITAL

Discover

Pinky’s Plumbing is a full-service Seattle area plumbing company that offers uncompromising service and professional highly trained plumbers. While Pinky’s animated pig mascot has been featured in previous campaigns, we wanted to bring up his mojo and increase the impact of the Pinky’s brand.

Develop

In our strategy session the Pinky’s management team expressed the desire to elevate Pinky to superhero status while focusing on many of the key services most requested by customers.

Deliver

The resulting series of TV and Digital ads featured the mild-mannered alter ego of Pinky being transformed into a masked and caped super pig able to defeat a variety of plumbing villains in a fun and memorable way resulting in a substantial increase in brand awareness, calls, and clients.